Factors Impacting Customer Attitude toward Buying Halal Cosmetics in Jabodetabek

The research aimed to analyze the relationship between religiosity, product involvement, customers’ knowledge toward customers’ attitudes on halal cosmetics, and the relationship between customers’ attitudes on halal cosmetics towards customers’ intention to buy them. The research used a self – admi...

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Bibliographic Details
Main Authors: Ni Made Adelia Clarita, shannon baladewa zimbalist, Rini Setiowati
Format: Article
Published: Bina Nusantara University 2020-02-01
Series:Journal the Winners
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/5873