The Effect of Green Marketing toward the Consumers Buying Interest of Starbucks Coffee Mediated By Brand Image
Starbucks is a company applied to go green and concerned in the environment. Moreover, it is supported by the policy regarding the plastic cups minimalization and recycled materials used in Starbucks outlets. The objectives of the study are (1) To determine the effect of green marketing on Starbucks...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2020-03-01
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| Series: | Habitat |
| Subjects: | |
| Online Access: | https://habitat.ub.ac.id/index.php/habitat/article/view/448 |