Women Entrepreneurship and Sustainable Business Development: Key Findings from a SWOT–AHP Analysis

Women Entrepreneurship and Sustainable Business Development: Key Findings from a SWOT–AHP Analysis

This study highlights the perception of women entrepreneurs in Romania regarding specific drivers for a sustainable business model. This study uses a SWOT–AHP method to assess the importance of different factors that enforce or create barriers for the success in women entrepreneurial activities. SWO...

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Bibliographic Details
Main Authors: Daniel Stefan, Valentina Vasile, Anca Oltean, Calin-Adrian Comes, Anamari-Beatrice Stefan, Liviu Ciucan-Rusu, Elena Bunduchi, Maria-Alexandra Popa, Mihai Timus
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Sustainability
Subjects:
women entrepreneurship
sustainable business model
multicriteria decision making (MCDM)
analytical hierarchy process (AHP)
SWOT analysis
digital economy
Online Access:https://www.mdpi.com/2071-1050/13/9/5298

Internet

https://www.mdpi.com/2071-1050/13/9/5298

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