Brands as Today’s Practical Philosophies

The study of brand choices can lead us to consider, in a more realistic way, the construction of individuals and today’s world, as well as trades and relations that undertake a range of interconnected social processes. Eventually, the extensive process of media consumption - choosing, buying, and u...

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Bibliographic Details
Main Author: Oana BARBU
Format: Article
Language:English
Published: Universitatea "Stefan cel Mare" Suceava 2011-06-01
Series:Annals of Philosophy, Social and Human Disciplines
Subjects:
Online Access:http://www.fig.usv.ro/socio-umane/arhiva/2011I/006.%20pp.%2091-100.pdf