Prediction of Bank Customer Telemarketing Success Using Data Mining Models
Telemarketing has become a popular marketing tool. In a financial crisis, credit may contract in domestic and international markets, forcing banks to turn to customer deposits, including term deposits, as a source of additional funds. In addition, loans are a main source of income for banks. Theref...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Africa Development and Resources Research Institute (ADRRI)
2019-07-01
|
| Series: | Journal of Engineering and Technology |
| Online Access: | https://journals.adrri.org/index.php/adrrijet/article/view/461 |