USING NON-MEGA EVENTS FOR DESTINATION BRANDING: A STAKEHOLDER PERSPECTIVE
Stakeholders of destinations play an important role in the development and function of destination brands. They have increasingly recognised the importance of sport for the development of destination brands. However, challenges in stakeholder coordination and collaboration in the utilisation of spor...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2019-03-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2019/gtg.24120-357.pdf |