ANALYSIS OF CONSUMER DIFFERENCES IN DECIDING TO CHOOSE RETAIL MIX IN CONVENIENCE STORE
The purpose of this study was to analyze and test the differences in consumers in choosing retail mix at convenience stores at Giant Malang Olympic Garden and Hypermart Malang Town Square. The research conducted was descriptive research, with the technique of data collection used was a questionnaire...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Econimics and Business, Universitas Muhammadiyah Malang
2019-10-01
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| Series: | Manajemen Bisnis |
| Subjects: | |
| Online Access: | http://ejournal.umm.ac.id/index.php/jmb/article/view/10512 |