Analysis of Internal and External Funding Mechanisms Considering Green Consumer Loyalty: A Game-Theoretic Approach

Since financing issues of research and development (R&D) directly determine the success of green supply chain initiatives, the choice of funding mechanisms becomes key for green supply chain participants. However, there are few quantitative studies on the financing issues of green supply cha...

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Bibliographic Details
Main Authors: Weimin Ma, Ranran Zhang, Zhengrong Cheng
Format: Article
Language:English
Published: IEEE 2020-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/8943283/