Research on Initial Trust Model of Mobile Banking Users
The trust mechanism and trust model of mobile banking is especially urgent because of its high cognitive risk and poor experience. This article studies several key factors that affect the trust mechanism of mobile banking, such as structure assurance, ubiquity, information quality, initial trust, pe...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Atlantis Press
2017-03-01
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| Series: | Journal of Risk Analysis and Crisis Response (JRACR) |
| Subjects: | |
| Online Access: | https://www.atlantis-press.com/article/25874958.pdf |