Scanning The Business Environment For Information: a Grounded Theory approach
This paper summarizes the principal findings of research that sought to provide a comprehensive understanding of the environmental scanning process. The methodology used was of major importance in obtaining data that are grounded largely in the personal experience of managers, but also in documentar...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Borås
1997-01-01
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| Series: | Information Research: An International Electronic Journal |
| Subjects: | |
| Online Access: | http://informationr.net/ir/2-4/paper21.html |