Factors Associated With Influential Health-Promoting Messages on Social Media: Content Analysis of Sina Weibo

Factors Associated With Influential Health-Promoting Messages on Social Media: Content Analysis of Sina Weibo

BackgroundSocial media is a powerful tool for the dissemination of health messages. However, few studies have focused on the factors that improve the influence of health messages on social media. ObjectiveTo explore the influence of goal-framing effects, informati...

Full description

Bibliographic Details
Main Authors: Rao, Qingmao, Zhang, Zuyue, Lv, Yalan, Zhao, Yong, Bai, Li, Hou, Xiaorong
Format: Article
Language:English
Published: JMIR Publications 2020-10-01
Series:JMIR Medical Informatics
Online Access:http://medinform.jmir.org/2020/10/e20558/

Internet

http://medinform.jmir.org/2020/10/e20558/

Similar Items