Mengukur Loyalitas Pelanggan Melalui Citra Toko dan Kepercayaan Pelanggan di Toko Retail
An automobile spare parts shop at first having its sales increased. But, in 2008 the store experienced a significant decline in sales, so that the purpose of this study was to determine how much influence store image and customer trust on customer loyalty. This type of research is associative descri...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2010-11-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1088 |