RECRUITMENT MARKETING AS A CONSTRUCTION TOOL OF A CUSTOMER-CENTRIC ORGANIZATION

The article highlights the importance of customer focus in the market activity of a modern enterprise. It indicates the prerequisites for personnel policy to be considered in the context of marketing tools. The author defines analytical and management objectives of the enterprise in the field of rec...

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Bibliographic Details
Main Author: T. N. Zhukova
Format: Article
Language:English
Published: Saint Petersburg Electrotechnical University 2019-02-01
Series:Дискурс
Subjects:
Online Access:https://discourse.elpub.ru/jour/article/view/260