Apparel shopping behaviour – Part 1: Towards the development of a conceptual theoretical model

Apparel shopping behaviour in a multicultural society is a complex phenomenon. The objective of this paper is to analyse various theoretical models from two disciplines, namely Consumer Behaviour and Clothing, and to develop a new conceptual theoretical model focussing on variables influencing appar...

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Bibliographic Details
Main Author: R Du Preez
Format: Article
Language:English
Published: AOSIS 2003-10-01
Series:SA Journal of Industrial Psychology
Subjects:
Online Access:https://sajip.co.za/index.php/sajip/article/view/111