Apparel shopping behaviour – Part 1: Towards the development of a conceptual theoretical model
Apparel shopping behaviour in a multicultural society is a complex phenomenon. The objective of this paper is to analyse various theoretical models from two disciplines, namely Consumer Behaviour and Clothing, and to develop a new conceptual theoretical model focussing on variables influencing appar...
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| Format: | Article |
| Language: | English |
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AOSIS
2003-10-01
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| Series: | SA Journal of Industrial Psychology |
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| Online Access: | https://sajip.co.za/index.php/sajip/article/view/111 |