The Effect of Service Delivery Performance and Corporate Social Responsibility on Institutional Image and Competitive Advantage and its Implication on Customer Trust (A Survey of Private Hospitals in Solo Raya)
This paper investigates private hospitals performance measured by service delivery, corporate social responsibility, institutional image and competitive advantage with the effect towards customer trust. The data was collected from 420 patients from 21 private hospitals in Solo Raya including Solo ci...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sebelas Maret University
2010-12-01
|
| Series: | Issues in Social and Environmental Accounting |
| Subjects: | |
| Online Access: | http://isea.icseard.uns.ac.id/index.php/isea/article/view/53 |