Personalisation in advance letters does not always increase response rates. Demographic correlates in a large scale experiment
This study was set up to examine whether personalising advance letters by adding names and appropriate salutation, affects the survey cooperation of subgroups in the general population differently, in analogy to findings that subgroups react differently to advance letters. Differential reactions cou...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
European Survey Research Association
2011-04-01
|
| Series: | Survey Research Methods |
| Subjects: | |
| Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/3961 |