Strategic analysis of corporate marketing in culture management
Postmodernism dictates the boundaries of culture that once perceived and imposes new insights. Adding a symbolic meaning to brands expands the understanding of cultural brands. The purpose of this paper is to analyse and discuss the strategic positioning of corporate marketing in segment of cultural...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2019-01-01
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| Series: | Strategic Management |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2019/1821-34481901010J.pdf |