The Future of Fashion: How the Quest for Digitization and the Use of Artificial Intelligence and Extended Reality Will Reshape the Fashion Industry After COVID-19

The aim of this paper is to analyze how extended reality (formed by virtual and augmented reality), and artificial intelligence are influencing the fashion field. During and after the Covid19 pandemic, a radical shift happened: most activities, from shopping to showrooms and fashion weeks had to mov...

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Bibliographic Details
Main Author: Barbara Silvestri
Format: Article
Language:English
Published: University of Bologna 2020-12-01
Series:ZoneModa Journal
Subjects:
Online Access:https://zmj.unibo.it/article/view/11803