Omnichannel marketing and beacon technologies: experience and prospects in Europe

Omnichannel marketing and beacon technologies: experience and prospects in Europe

The article presents the main results obtained from the use of Omnichannel marketing strategy and Beacon technologies in the field of European trade, determines by the difference between multichannel and omnichannel marketing strategies. For the development of the main directions of digital technolo...

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Bibliographic Details
Main Authors: A. A. Sazonov, M. V. Sazonova
Format: Article
Language:Russian
Published: State University of Management 2021-04-01
Series:Управление
Subjects:
omnichannel marketing
retail
channel conflict
minichannel system structure
omnichannel strategy
beacon technology
loyalty formation
competitiveness
industrial internet
digital marketing trends
online trading
Online Access:https://upravlenie.guu.ru/jour/article/view/391

Internet

https://upravlenie.guu.ru/jour/article/view/391

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