Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination.
The study was based on understanding the relationship between place branding and nation branding. This was with an aim to uplift the performance of Zimbabwe tourism destination brand, through an improved global market identity and visibility. This helped in coming up with elements that supports plac...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-08-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_53_vol_7_4__2018.pdf |