Strategic Aspects of Intellectual Property Management in the Fashion Industry

Strategic Aspects of Intellectual Property Management in the Fashion Industry

Purpose: in the present study, the author aims to analyze the strategic aspects of intellectual activity in the fashion industry and to develop recommendations for the formation of an intellectual property management system in this sector of the economy.Methods: the study is based on the use of a se...

Full description

Bibliographic Details
Main Author: A. S. Khvorostyanaya
Format: Article
Language:Russian
Published: Nauka 2019-01-01
Series:Modernizaciâ, Innovaciâ, Razvitie
Subjects:
creative economy
creative industries
fashion industry
strategy
fashion-strategizing process
intangible assets
brand
competitive advantage
Online Access:https://www.mir-nayka.com/jour/article/view/854

Internet

https://www.mir-nayka.com/jour/article/view/854

Similar Items