DEVELOPING EVENTS TO REPOSITION TOURIST DESTINATIONS
In a globalised setting, the only way to differentiate Croatian destinations from others is by asserting the destinations’ traditions, history, indigenous elements and cultural heritage. This paper synthesizes and builds upon the theoretical determinants of event tourism in developing and branding d...
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| Format: | Article |
| Language: | English |
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Polytecnic in Pozega
2018-06-01
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| Series: | Vallis Aurea |
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| Online Access: | https://hrcak.srce.hr/file/302873 |