Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation
Abstract Despite the fast-rising popularity of whey protein sports supplements over recent years, there has been little research to investigate the driving forces behind the consumer choices. Using a consumer dataset collected in Ireland, we applied the ordered Heckman two-stage method to examine th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2019-04-01
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| Series: | Agricultural and Food Economics |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1186/s40100-019-0125-9 |