Internal marketing strategy: Focusing on staff orientation in health care in South Africa
Purpose: The purpose of the paper is to determine the levels of satisfaction in respect of pre identified internal marketing-related variables in a large provincial hospital in South Africa. Problem investigated: Low job satisfaction is often cited as a major cause of high turnover among healt...
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| Format: | Article |
| Language: | English |
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AOSIS
2008-12-01
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| Series: | Acta Commercii |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/81 |