Political Marketing Strategies to Foster the Sustainability of Private Transnational Organisations: The Case of the IASB

Political Marketing Strategies to Foster the Sustainability of Private Transnational Organisations: The Case of the IASB

By analysing the case of the International Accounting Standards Board (IASB), this paper aims at assessing the role that political marketing strategies might play to increase the sustainability of private transnational organisations. This paper proposes an integrated conceptual model that draws toge...

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Bibliographic Details
Main Authors: Barbara Masiello, Nicola Moscariello, Pietro Fera
Format: Article
Language:English
Published: MDPI AG 2018-07-01
Series:Sustainability
Subjects:
political marketing strategies
sustainability
branding
relationship marketing
private transnational organisations
IASB
legitimacy
Online Access:http://www.mdpi.com/2071-1050/10/8/2652

Internet

http://www.mdpi.com/2071-1050/10/8/2652

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