ANALYSIS OF SOCIAL VALIDATION BEHAVIOUR ON TRAVEL ONLINE REVIEWS WEBSITES
Psychological word-of-mouth marketing substrate as well as online user-generated content presents the need for validation of opinions / actions of individuals as consumers . Satisfaction with a comment posted can be done by likes , a written positive answer or other forms , such as system the Gratit...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2016-07-01
|
| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2016/n1/52.pdf |