The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market
Viral marketing, as an effective factor of modifying costumer behavior, is a new means that encourages individuals to pass on a marketing message to others, which like viruses has potential for exponential growth. On the other hand, expansion of brand has been always as one of the most important str...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-07-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50716_23146f4c812ce21bf2c5944500382238.pdf |