Bypassing traditional sports media? Why and how professional volleyball players use social networking sites
In recent years, social media platforms such as Facebook, Twitter, and Instagram have become major players in sports communication. In this study, we focus on the motives for athletes’ use of social media. Applying a mediatization approach, we conceptualize social media as a possible means to bypass...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Nomos Verlagsgesellschaft mbH & Co. KG
2019-07-01
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| Series: | Studies in Communication, Media |
| Online Access: | https://www.nomos-elibrary.de/10.5771/2192-4007-2019-3-287 |