Peran Customer Value dalam Memediasi Pengaruh Monetary Sacrifice dan Service Benefit Terhadap Repurchase Intention
Repurchase intentions occur when service users or customers are satisfied and get what they need. This study aims to determine the effect of monetary sacrifice and service benefits on repurchase intention mediated by customer value. This research was conducted on customers of PT. Garuda Indonesia Pe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2020-02-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Online Access: | https://ojs.unud.ac.id/index.php/jmbk/article/view/52288 |