The Influence of the Characteristics of Online Itinerary on Purchasing Behavior
This study presents insights into the influence of the characteristics of tourism itineraries on tourist purchasing behavior. We adopted data between 1 August 2019 and 30 November 2019 from the Qunar, the biggest online tourism platform in China and 4366 samples on travel itineraries were obtained....
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-09-01
|
| Series: | Land |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2073-445X/10/9/936 |