Brands as a tool platelet value for the Brazilian products abroad: the case of gourmet coffee
The brands adds value to the products and this is the article’s subject. For this, the analyses focus the brand’s elements that can be improved in order to strengthen the brazilian brand of specialty coffees in the international markets.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2010-12-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/99 |