Increasing potential of distribution channels for creative Thai hand-woven textile products in the digital economy
The research was to investigate the omni-channel distribution system for the weaving community enterprises. This research was qualitative, utilizing a case study approach. The results identify the limitations of selling creative products only through physical stores, which are unable to respond to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2020-09-01
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| Series: | Creativity Studies |
| Subjects: | |
| Online Access: | https://www.mma.vgtu.lt/index.php/CS/article/view/11865 |