Increasing potential of distribution channels for creative Thai hand-woven textile products in the digital economy

The research was to investigate the omni-channel distribution system for the weaving community enterprises. This research was qualitative, utilizing a case study approach. The results identify the limitations of selling creative products only through physical stores, which are unable to respond to...

Full description

Bibliographic Details
Main Authors: Supaporn Chai-Arayalert, Ketsaraporn Suttapong
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2020-09-01
Series:Creativity Studies
Subjects:
Online Access:https://www.mma.vgtu.lt/index.php/CS/article/view/11865