Relationship between financial performances and marketing practices in the banking sector of Jordan
The study aims at analyzing the relationship between financial performances and marketing practices in the banking sector of Jordan. A questionnaire was distributed to 45 top, middle, and branch level managers of 15 banks. The financial data was obtained from the financial statements and annual repo...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2019-01-01
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| Series: | Banks and Bank Systems |
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| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11481/BBS_2019_01_Shami.pdf |