Understanding Creative Economy Concept through Innovation Adopters Perspective

Understanding Creative Economy Concept through Innovation Adopters Perspective

This research is part of Creative Economy Sub-Sector’s Mapping and Clustering in Kendal Regency. The research aims to describe stakeholder understanding (refers to Kendal Regency Government) towards the creative economy concept using diffusion of innovation theory. The diffusion of innovation is use...

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Bibliographic Details
Main Authors: Aulia Suminar Ayu, Prihatin Dwihantoro, I Gede Wyana Lokantara
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2020-05-01
Series:Komunikator
Subjects:
city branding
creative economy
diffusion of innovation
sme
Online Access:https://journal.umy.ac.id/index.php/jkm/article/view/8394

Internet

https://journal.umy.ac.id/index.php/jkm/article/view/8394

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