BUILDING THE BRAND OF ROMANIAN SPORTS TEAMS FROM HANDBALL

BUILDING THE BRAND OF ROMANIAN SPORTS TEAMS FROM HANDBALL

In our days building a brand means that you start getting visitors to the site who have no reason to be there, except that part of the brain is connected with the company name. In the long run, this situation becomes paramount to expanding the brand. Because it is a first choice, people think ab...

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Bibliographic Details
Main Authors: TURCU Ioan, BURCEA G.B., DIACONESCU D.L., TOHANEANU A. A, BARBU M.C.R.
Format: Article
Language:English
Published: Editura Universitatii Transilvania din Brasov 2020-06-01
Series:Bulletin of the Transilvania University of Braşov: Series IX Sciences of Human Kinetics
Subjects:
branding
handball
marketing strategy
history
sport
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20IX/2020/BULETIN%20I/35_Turcu.pdf

Internet

http://webbut.unitbv.ro/Bulletin/Series%20IX/2020/BULETIN%20I/35_Turcu.pdf

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