CUSTOMER ORIENTATION IN THE MARKETING ACTIVITY OF ROMANIAN COMPANIES
Market orientation is used to describe the actual implementation of the marketing concept or in other words induces the idea that organizations which are market-oriented act according to the marketing principles. The scope of this article is therefore to nvestigate and empirically assess the percei...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universităţii "Constantin Brâncoveanu"
2014-11-01
|
| Series: | Strategii Manageriale |
| Subjects: | |
| Online Access: | http://www.strategiimanageriale.ro/papers/140490.pdf |