The Influence Of Brand Image, Lifestyle, And Product Quality on Purchasing Decisions
This study aims to determine the brand image, lifestyle, and product quality on purchasing decisions for Iphone smartphones. The population used in this study is the consumer iPhone mobile phone users. The method used in this study is a partial test with a Likert scale. The sample in this study were...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Professional Muda Cendekia Publishing
2020-12-01
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| Series: | Journal of Business and Management Review |
| Subjects: | |
| Online Access: | https://profesionalmudacendekia.com/index.php/jbmr/article/view/75 |