Is hosting tourism events a sustainable way of destination branding: Evidences from Sanya, China
The existing literature has revealed the questionable economic benefits of hosting such events, while scholars would still hold an optimistic view of the benefits of place branding and promotion. This paper raises a critical question to this view by examining the effectiveness of hosting pro-tourism...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2019-01-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311886.2019.1692456 |