SMM as Modern Marketing Technologies
The article is aimed at generalizing the theoretical foundations of SMM as modern marketing technologies. The article explores the essence of the concept of «social media marketing» (SMM). It is found out that SMM existed as a part of marketing long before the advent of social media and the Internet...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-12-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2019-12_0-pages-446_452.pdf |