Why do politicians use Facebook and Twitter the way they do? The influence of perceived audience expectations
Politicians’ social media use affects their relationship with citizens. For example, politicians are better evaluated when they communicate interactively. However, they mostly use social media to broadcast information to their audience. This study asks why politicians use Facebook and Twitter the wa...
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| Format: | Article |
| Language: | deu |
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Nomos Verlagsgesellschaft mbH & Co. KG
2020-03-01
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| Series: | Studies in Communication, Media |
| Online Access: | https://www.nomos-elibrary.de/10.5771/2192-4007-2020-1-8 |