MARKETING STRATEGIES USED BY RETAILERS ON THE INTERNATIONAL WINE MARKET
In the context of globalization, the world wine industry has changed its architecture so that the big wine consumers are no longer the big producers and the big producers are no longer big consumers. Knowing that companies face complex choices when are developing...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2018-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/bulletin/Series%20V/2018/BULETIN%20I/01_Barbulescu.pdf |