Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe

Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe

Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country. Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect of consumer attitude on purchase intention and...

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Bibliographic Details
Main Authors: Charles Makanyeza, Francois du Toit
Format: Article
Language:English
Published: AOSIS 2017-08-01
Series:Acta Commercii
Subjects:
Consumer attitude
consumer behaviour
consumer ethnocentrism
poultry imports
purchase behaviour
purchase intention
Zimbabwe
Online Access:https://actacommercii.co.za/index.php/acta/article/view/481

Internet

https://actacommercii.co.za/index.php/acta/article/view/481

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