Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe
Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country. Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect of consumer attitude on purchase intention and...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
AOSIS
2017-08-01
|
Series: | Acta Commercii |
Subjects: | |
Online Access: | https://actacommercii.co.za/index.php/acta/article/view/481 |