Współczesny marketing w turystyce i jego specyfika
This paper is the theoretical concept of specific features of marketing in tourism. The starting point is the assumption that the main principles of marketing are universal and sustainable, for each economy sector and market segment. However, considering the new circumstances and new challenges of t...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2016-01-01
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| Series: | Ekonomiczne Problemy Turystyki |
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| Online Access: | https://wnus.edu.pl/ept/pl/issue/313/article/4519/ |