Consumer Characteristics and Willingness to Pay for Locally Produced Product: A Case Study of Rib-eye Steaks in the Northern Great Plains
This study examined crucial product attributes, consumer characteristics, and corresponding willingness to pay (WTP) for locally produced rib-eye steaks. We focused on consumers at farmers' markets because the rising trend of buying local is believed to have generated higher sales for local pr...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Thomas A. Lyson Center for Civic Agriculture and Food Systems
2016-09-01
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| Series: | Journal of Agriculture, Food Systems, and Community Development |
| Subjects: | |
| Online Access: | https://www.foodsystemsjournal.org/index.php/fsj/article/view/239 |