Influence of extrinsic factors on consumers' choice at segmented wine events
Many wine attributes make consumer's choice difficult and confusing. By focusing on consumers from higher-segmented comparing wine events and comparing lower-segmented and higher-segmented wine events, we determinate the more influential attributes in consumers' choice, and identify what i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2019-01-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2019/0352-34621904127N.pdf |