An Economic Model of Mortality Salience in Personal Financial Decision Making: Applications to Annuities, Life Insurance, Charitable Gifts, Estate Planning, Conspicuous Consumption, and Healthcare
The study of personal mortality salience and the denial of death have a long history in psychology leading to the modern field of Terror Management Theory. However, a simple consumer utility function predicts many of the outcomes identified in experimental research in this field. Further, this econo...
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| Format: | Article |
| Language: | English |
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New Prairie Press
2016-12-01
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| Series: | Journal of Financial Therapy |
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| Online Access: | http://newprairiepress.org/jft/vol7/iss2/5 |