Market-Driven Management and Intangible Assets in Global Television Set Manufacturers
The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2010-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/9376 |