THE INFLUENCE OF SERVICE QUALITY AND PRICE TOWARD TRUST AND ITS IMPACT ON CUSTOMER LOYALTY OF LOW COST CARRIER INDONESIA
This study was conducted to determine the descriptive and empirical impact of service quality and price on customer loyalty by the trust as a mediator variable. The object of this research was 200 respondents who have ever used the service of Indonesia AirAsia at least two times in Jakarta. Methods...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Jakarta
2016-04-01
|
| Series: | Jurnal Riset Manajemen Sains Indonesia |
| Subjects: | |
| Online Access: | http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/835/741 |