The marketing management of cities and metropolitan areas: from product orientation to marketing orientation
The application of marketing principles in the administration of cities has been usually reduced to the use of the communication tools to try to diffuse the city’s image among the different target publics. At the same time, the development of cities has habitually been based on the endowment of infr...
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| Format: | Article |
| Language: | English |
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Universidad del País Vasco (UPV/EHU)
2003-06-01
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| Series: | Management Letters/Cuadernos de Gestión |
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| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2003&v=3&n=1&o=1 |